Columbia’s Agriculture Park

Creative Direction • 2019

After successfully fundraising nearly $4 million through the Build This Town campaign, Columbia’s new Agriculture Park was ready to break ground: it just needed a brand of its own.

I worked in the role of Creative Director to lead the team at Hoot Design Co. to bring the Columbia’s Agriculture Park brand to life, from creating an initial vision board to overseeing designers’ concepts and working with the copywriting team to create a brand-new tagline: Grow. Share. Gather.