Avery Enderle Wagner

I launched my career in the advertising industry, but since 2019 I've found my sweet spot bringing these critical skills to mission-driven work in higher education.

I currently focus my skillset on major campaign strategy, multimedia design, research communications, and brand development at the University of Virginia College and Graduate School of Arts & Sciences.

Previously at UVA I handled print, web, environmental design and even crisis communications design at the University of Virginia Facilities Management, and strategic communications, campus-wide functional design systems, and publication design for the University of Virginia Office for Sustainability.

Before joining higher education, I held the title of Creative Director at Hoot Design Co., a culture-driven brand agency.

In my total of nine years of experience at Hoot, I developed extensive brand strategy, graphic design, copywriting and marketing skills as I learned the ins and outs of bringing story-driven brands to life. As creative director, I oversaw a creative team of designers, strategists, and copywriters, facilitating award-winning creative collaboration in a high-stakes industry.

I’ve also designed brand identities, campaign strategies and integrated content marketing campaigns through my independent work at Real Shiny Creative Studio.

I've developed expertise across design and creative tools (Adobe Creative Cloud suite, photography, video production), digital marketing platforms (various CMS backends, Marketing Cloud, Mailchimp, search marketing, optimization funnels), and technical skills (HTML/CSS, analytics, copywriting) to create comprehensive content strategies.

Beyond technical expertise, I excel at leading creative teams and facilitating collaborative environments where innovative ideas flourish. My experience includes building and mentoring teams, managing cross-functional projects, and translating strategic vision into actionable creative direction that drives measurable results.

I earned my B.A. from the University of Missouri–Columbia in 2015, where I designed my own interdisciplinary major focused on 19th Century Art & Culture. (Yes, I was that student who wanted to study everything at once!)

My time in the Mizzou Honors College allowed me to dive deep into research projects that explored the intersection of visual culture, social movements, and storytelling—themes that continue to influence how I approach design and communications work today. I also completed a Certificate of Multicultural Studies, which shaped my understanding of how diverse perspectives strengthen creative solutions.

I graduated magna cum laude, and took that interdisciplinary focus straight into the advertising world... before realizing I couldn't leave higher education alone! I've now brought my passion for interdisciplinary analysis and creative production full circle.