DEXpresso Coffee Café

Naming • Visual Branding • Messaging • 2017

DEX Imaging, a print and imaging company headquartered in Florida with offices across the southeast, called on the team at HDco to create a brand for a new in-house coffee shop.

First, they needed the perfect name to capture the bright, fun energy they wanted their employees to enjoy in the new space.

The solution: DEXpresso. 

The team over at DEX is always up for a good pun, and DEXpresso is no exception. In addition to a punny name, I created DEXpresso's original logo, visual identity, and messaging that plays on the company's focus (printing and imaging) to keep the energy percolating throughout.