Lily Dawson Designs

Logo Design • 2011

Lily Dawson needed a new brand for her one-of-a-kind jewelry company and turned to Hoot Design Co.

With a balanced mix of funky typography, I created a type-driven logo that has lent itself perfectly to Lily’s packaging and signage since 2011. Though her work’s artistic aesthetic is always evolving, her logo has remained constant.

This was one of my very first concepts ever chosen by a client, and though the brand has evolved in its colors, accents, and textures, the original logo design still holds its own to this day!